Highlights from the 2014 Issue: Most Combined Medals, Most Innovation Stars, Most Driver Performance and Innovation Stars, Odyssey Putters Dominate
We’ve got the 2014 Golf Digest Hot List equipment issue at our Headquarters, and looking at the results for Callaway, the words “most”, “innovative”, “gold”, “medal”, and “5-stars” pop up over and over. That’s a good thing!
Callaway truly is the King of the Hot List again this year after leading the overall medal count, among its many accolades. Here’s a quick breakdown of our performance:
- Most combined gold medals and combined total medals for Callaway and Odyssey (17 total)
- Most Driver gold medals (Big Bertha, Big Bertha Alpha, and X2 Hot)
- Most Driver performance stars and innovation stars
- Most total innovation stars of any Company
- Odyssey wins most golds, most performance stars and most innovation stars for putters
All this recognition is a testament to our unbelievable R&D team for the technology they put into our products, and we couldn’t be more proud of our Hot List hardware. That’s the big picture story, now here’s the rundown on our new products, from Big Bertha, to Apex Irons, Mack Daddy 2 Wedges and Odyssey.
Apparently Our Drivers Are Really, Really Good
So Big Bertha, Big Bertha Alpha and X2 Hot essentially made a clean sweep of the Driver awards.
We’re talking more gold medals than any other manufacturer, more total performance stars, and more innovation stars after Bertha (with its Adjustable Perimeter Weighting) and Alpha (featuring the new Gravity Core) both received 5-star innovation ratings, the highest score possible. As our SVP of Marketing, @HarryArnettCG might say, “Booommmm!!!”
Ditto For Apex Irons
The new Apex Irons are already a hot commodity on Tour, and we can see why. They’re a total game changer, and they received 5-stars for performance, innovation, and look/sound/feel, you know, the things that players usually look for in their irons. Apex is built to deliver forged performance and playability for a wide range of handicaps, and after seeing the Hot List we can confidently say, “Mission accomplished!”
Mack Daddy 2 Wedges Are A Breakout Hit
Hot List couldn’t get enough of the Tour proven, major winning Mack Daddy 2 Wedges crafted by Callaway Chief Designer Roger Cleveland. These wedges performed exceptionally well, received a 5-star innovation rating, and drew some great quotes from panelists.
A few of our favorites:
- “Dr. Spin out of the bunkers, and the turf interaction was flawless.”
- “This series is the company’s most complete wedge line to date.”
Odyssey Dominates Putter Category. Would You Expect Anything Else?
And last but in NO WAY least, Odyssey blitzed through the putter categories, taking home the most combined gold medals, most blade gold medals, and most mallet gold medals for putters.
The mallets (like Metal-X Milled, Havok and Jailbird) really came to play, earning the most 5-star innovation scores in the category along with the most stars for performance innovation. After taking home all these awards, you can see why Odyssey is the #1PutteronTour.
For more on all of our incredible new products, please visit our products home page and stay up to date on Callaway Media Productions.