IT WAS A BAPTISM BY FIRE.
Some balls give you more control around the greens. Some give you more distance off the tee. But the HEX Black Tour doesn't make you choose. It just gives you an abundance of both. Phil Mickelson took advantage of the ball's five-layer optimized technology to take on two island greens at the Mirage Volcano in Las Vegas. That night, we didn't fight fire with fire. We fought it with our most highly engineered Tour ball ever. The HEX Black Tour.
THE COMMERCIAL, BEHIND THE SCENES FOOTAGE AND THE PRODUCT VIDEO
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BEHIND THE SCENES
PHOTOS OF THE TV SHOOT
Go behind the scenes at our commercial shoot in Vegas and see exclusive photos of how everything came together for this epic stunt. View photo gallery
MEET THE MEN WHO FACED THE FIRE
Four-time Major Champion Phil Mickelson needs no introduction. When he took the platform at the Mirage Volcano, Phil had Bones, his caddie for over fifteen years, tossing him HEX Black Tour Balls up on the platform. And as added motivation, there was a good dose of friendly jawing coming from two fellow Callaway Staff Pros: Alvaro Quiros, one of the longest drivers in the world, and world-renowned golf instructor David Leadbetter. Thanks to this legendary group, the introduction of the HEX Black Tour was a powerful one.
THE HEX BLACK TOUR TO ITS CORE
So much has never fit on one tee. Most Tour balls give you either distance or spin. But with its optimized design – incorporating advances like i-Core Technology, a DuraSpin Cover, and HEX Aerodynamics – the HEX Black Tour provides an abundance of both. From a more penetrating ball flight that holds its line in the wind, to incredible green-side feel and control, the HEX Black Tour is the most highly engineered Tour ball we've ever created.
TRY THE HEX Black Tour Golf Ball FOR YOURSELF
Now it's your turn to try our most highly engineered Tour Ball ever. Check out our Callaway Demo Days page to see when our Demo Day events are coming to your town, or schedule a Custom Fitting at a Callaway Performance Centre or Authorized Fitting Location to dial in your HEX Black Tour Golf Balls..