THE NEW RAZR FIT HITS THE STRIP
You don't unveil a driver like the new RAZR Fit. You unleash it. So we scrapped the usual routine and stepped off the golf course in search of a bigger stage. We found it at the Bellagio Fountains, along the Las Vegas strip. There, the RAZR Fit made its entrance – with long drivers Alvaro Quiros and JB Holmes – by carrying a ball 310 yards across the fountain, proving that simple adjustability is the new standard in long.
The Commercial, Behind The Scenes Footage And Our RAZR Fit Videos
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BEHIND THE SCENES
PHOTOS OF THE TV SHOOT
Go behind the scenes on the night we shot the commercial and see exclusive photos of what it took to pull off this massive production.
MEET THE RAZR FIT
It dropped jaws in Vegas and will do the same in your bag. The RAZR Fit – recent Editor's Choice winner in Golf Digest's 2012 Hot List edition – is the culmination of years of engineering fantasy turned shockingly real. It's simple, meaningful adjustability built from the most advanced materials in the world. And it's the first driver to incorporate meaningful adjustability without sacrificing an ounce of performance. Learn more about the RAZR Fit
MEET TWO OF THE LONGEST
DRIVERS IN THE WORLD
On that night in Vegas, the RAZR Fit was in some pretty good hands. Alvaro Quiros, the European Tour's longest driver in 2011. And JB Holmes, the longest driver on the PGA tour. We couldn't have asked for a better pair to help introduce our new driver to the world. Learn more about Alvaro Quiros and J.B. Holmes in our Tour section.
TRY THE RAZR FIT FOR YOURSELF
Now it's your turn to see what meaningful adjustability is all about. Visit our retail locator to find out where you can test the RAZR Fit Driver when it's available on February 17.