It was what Ely Callaway called Demonstrably Superior, Pleasingly Different. In business, in leisure and in life, you need to differentiate yourself, he said. Stand out. Be exceptional. Fill a niche. Over-deliver. And always, always stand for your principles and deliver what you promise. Enjoy the results. Then, get back to work to see if you can do the job even better.
I am not a good enough salesman to sell a mediocre product. Our philosophy as a company, no matter what we're making, we want to find a way to make it better. If we don't, someone else will.
"You can't fool the public. If they are going to buy your product it has to be better. It has to be right. It has to be truly more satisfying."
"All of us knew that we would have to produce a ball that would be superior to and unlike any other in the industry. We think we've done that."
"People who say it's all marketing are just wrong. I'm a product creator who understands what it takes to get people to a new product."