Vision
While most of his contemporaries were retiring, Ely Callaway was just hitting his stride. In his early 60s, he embarked on his third major career, following up successful ventures in textiles and wine by shunning retirement and combining his two biggest passions – business and golf – to create what would become the world's largest maker of premium golf equipment. Ely Callaway wanted to make the game more accessible to and fun for everyone.
You have to create a product that is pleasingly different, and brings an extra measure of satisfaction to the user. If you do that, the selling and merchandising of the product is easy.
"Just make a better product and tell the truth about it. It sounds obvious, but most people don't do it."
"Callaway Golf has always believed that the way to grow the game of golf is to make it more enjoyable for the average golfer."
"My motivation is what it's always been: to create something in the way of value that didn't exist before."