The design appeals to better players and Tour Pros, and it transitions perfectly from your irons. It has a longer, more-iron like blade length with the traditional CG of an iron. And it provides a neutral CG bias for the controlled ball flight with workability that better players want to see.
The Forged Face Cup is made from Carpenter 455 Steel, and designed for increased ball speed at every impact location. Center hits are going to be faster and off-center hits are going to be faster too. This is the first hybrid for the Apex player.
The Internal Standing Wave positions the weight so that we can move the CG where better players want it. That’s how they get the versatility and precision they are looking for in a hybrid.