1982. Ely Callaway purchased Hickory Sticks USA and Callaway Golf is on the horizon.
S2H2 (Short Straight, Hollow Hosel) is introduced in 1988 as a key iron technology that carries Callaway Golf to success through the 90s and into the 2000s.
1991. The Original Big Bertha is launched and the game of golf changes.
Big Bertha picks up its first PGA Tour win at the Greater Milwaukee Open in 1991.
By 1992 Callaway Golf is the #1 Driver on the SPGA, LPGA and Hogan Tours.
Callaway Golf launches the first Big Bertha Irons in 1994.
C4. Callaway's first driver with composite in the head.
Longtime Callaway Ambassador, Annika Sorenstam, shoots a 59 in 2001.
2003. Callaway becomes first manufacturer with more than 100 patents.
2010, Callaway Staffer, Phil Mickelson wins the Masters with the infamous shot from the pine straw on 13.
Forged Composite. A high strength, lightweight composite that saves crucial weight in the design of driver clubheads, allowing Callaway to advance adjustability for maximum performance.
2012 Callaway's First Adjustable Driver, RAZR Fit, launches to industry-wide accolades.
Callaway Staffer, Nicolas Colsaerts, starts off his first season with a masssive 419 yard drive on the European Tour… nice poke.
Waste Management Open 2013, Phil Mickelson shoots what will go down in history as 59 1/2 (how did the putt NOT drop) gaming his RAZR Fit Xtreme driver.
Phil Mickelson wins the 2013 Open Championship with two incredible X Hot Fairway Wood shots on the PAR 5 18th.
Gary Woodland closes out the 2013 season with 155 drives over 325 yards, taking home the X Bomb Championship Belt.
Gravity Core. The world's first vertical CG in a driver is an industry leading technology in the newly announced Big Bertha Alpha driver.
X2 Hot Hybrids, featuring the forged hyper speed face cup, are instantly dubbed #Ridonkulong thanks to outrageous ball speeds and added distance.
Gaming his FT Optiforce, Jim Furyk cards a 59 at the Deustche Bank Championship in 2013.
On January 19, 2014 Big Bertha Alpha picks up its first two wins. Patrick Reed on the PGA Tour and Pablo Larrazabal on the European Tour.
Relaunched Big Bertha driver features adjustable perimeter weighting for the right weight in the right place.
V Series. A lightweight 290g driver with optimized aerodynamics generates more clubhead speed.
Golftown Associate: V Series vs. Gamer - gains 4MPH Clubhead Speed and 27 Yards. #BerthaFast
Marc Warren captures the first win for V Series on the European Tour at Made in Denmark.
Chris Kirk games his 9.0 V Series driver to win the Deustche Bank Championshp and propels himself into first place in the 2014 FedExCup Standings.
Face Cup Face Off: At an ad shoot for @CallawayGolf, Patrick Reed hits a Big Bertha 6 Iron 23 yards longer than his gamer. #BerthaLong
Five members of #TeamCallaway make the #RyderCup. Congrats to Mickelson, Furyk, Reed, Stenson and Bjorn.
300 Yard 3 Wood is no problem for Henrik Stenson at a 2014-2015 @CallawayGolf ad shoot.
Adam Hadwin picks up his 2nd win on the 2014 Web.com Tour season with his new V Series driver. He'll be heading to the PGATour in 2014-2015.
Dave Huerta, creative director at Taco Truck Creative, launches a 306 yard drive with Big Bertha V Series 9 degree in TTC office simulator match.
Jamie Slonis, Callaway Sales and Marketing Director, hits 203 yard Big Bertha 6-iron during commercial shoot in New Jersey.
.@johnnyrodcg and #TeamJRod pick up the W at #TheGauntlet w/ @hackersparadise.
Gary Woodland shot the low round, 63, at the Tour Championship in Atlanta during round 3.
.@riesejr hits 6/6 fairways during his first round with his new Big Bertha Alpha driver. #BerthaLong #BerthaStraight
Callaway Content Editor AJ Voelpel hits 336 yard Big Bertha Alpha 815 DBD during commercial shoot in New Jersey.
.@ashleygilliam won the Regional Final on 9.15.2014 and will head back to Augusta National in 2015. #DCP #TeamCallaway
Nicolas Colsaerts hits the longest drive in European Tour history on 9.18.2014. A 447-yard bomb on the 613-yard 18th at Celtic Manor using his Callaway driver.
Nate Adelman, Callaway Retail Marketing Manager, hits Big Bertha 6-iron 197 yds during the Zoo Crew Face Cup Face Off.
Callaway CEO Chip Brewer obtains Bomb Patch with 318 yard drive with Big Bertha Alpha 815 driver at Japan's Glissandro Golf Club.
Using a Big Bertha 9-iron, Harry Arnett, Callaway SVP of Marketing, hits 163 yard shot to 2 feet for closing birdie to defeat arch nemesis HashtagChad Coleman 1-up in friendly match.
360 Face Cup. The revolutionary face cup that powered Callaway's game-changing fairway woods and hybrids makes its way into the newly announced Big Bertha Irons.
Callaway Master Staffer, George Forster, wins the Philadelphia PGA Professional Champ in September 2014.
.@tjsnyd2 hits a 275 yard drive with his Callaway clubs. #TeamCallaway
7 Callaway Staffers on the Web.com Tour pick up their PGATour Cards for the 2014-2015 Season. #TeamCallaway
Rhiona Sullivan uses Big Bertha V Series driver to launch career best 228 yard drive at par-5 8th at Aviara Golf Club in Carlsbad, CA.
R.MOTO face technology. Breakthrough face design amplifies ball speed and increases forgiveness.
.@jlukes hits a drive 316 yards on 9.14.2014 to go #BerthaLong.
During the ReMax World Long Drive Championship qualifying round, @JoeMillerLDC hits a 469 yard drive to make it into the Final 8 at the Championship in Las Vegas.
.@JamieSadlowski visits Callaway Performance Center and hits a 331 yard drive. From his knees. That's right, folks. From. His. Knees.
Callaway Staffer, Tony Finau, going #BerthaLong during the Big Break Invitational on The Golf Channel.
Long Drive Team Member Bobby Wilson hits a 364 yard drive to win the Grand Champions in Mesquite Nevada.
.@erikkutz participates in the #FaceCupFaceOff @Golfsmith and hits the Big Bertha 7-Iron 12 yards longer.
Five of the 8 finalist heading to Las Vegas for the ReMax World Long Drive Championship were gaming X2 Hot Drivers during the semifinals.
.@JasonFinleyCG and partner, Greg Sabella, defeat @AJVoelpelCG and @hashtagchad in the highly anticipated match of millennials vs “seniors.”
Oliver Wilson games his Big Bertha V Series driver to pick up his 1st Tour win at the Alfred Dunhill Links Championship on the European Tour. #TeamCallaway
Callaway Staffer, Nicolas Colsaerts, shoots a 60 on the European Tour, averaging 311 yards off the tee during the Portugal Masters.
.@jnardi picks up 26 yards with the Big Bertha 7-Iron during the Face Cup Face Off @Golfsmith.
Double Black Diamond. A taller Gravity Core provides greater vertical CG control.
Sang-Moon Bae kicks off the 2014-2015 PGA Tour Season with a victory at Frys.com Open, gaming his Big Bertha V Series driver. That's the 5th win for V Series since its debut.
Callaway Staffer, Henrik Stenson, hits the Big Bertha 6 Iron 21 yards longer than his gamer 6 Iron in the #FaceCupFaceOff.
.@codymandell29 Hits his Big Bertha Alpha 352 yards on 10.18.14 #BerthaLong
New Web.com Tour graduate, Tony Finau, hits a 371 yard drive during the Shriners Open in Vegas. We call that #BerthaLong.
During Friday's round at the Volvo World Match Play, Henrik Stenson holes out for eagle to defeat his opponent 2 and 1.
.@garywoodland is the first Callaway Staffer to put the Big Bertha Alpha 815 Double Black Diamond into play at the CIMB Classic and finishes T2.
.@r1ridsdale picks up 46 yards with the Big Bertha 7 Iron vs. his own 7 Iron in the #FaceCupFaceOff.
Ethan Ganot, Callaway Marketing Manager, hits a 250 yard Big Bertha 3 Hybrid while @TopGolf with @GolfDigestMag for the Green Tie Gala. #GolfersWhoGiveBack
Callaway Long Drive Team Member, Jeff Flagg, wins the 2014 RE/MAX World Long Drive Championship using his X2 Hot Driver. #KingOfDistance
Gaming his new Big Bertha Alpha 815, Callaway Staffer Andres Gonzales places T3 at the OHL Classic at Mayakoba. #HalfMan #HalfAmazing
Danny Lee, also gaming his new Big Bertha Alpha 815, hit 7/7 Fairways and made 7 Birdies in a row on his way to a T3 finish at the OHL Classic at Mayakoba.
.@iFitGolfers tracks distance gains using Big Bertha Irons on this super sophisticated chart. #BerthaLong
Find your Pathway to Distance using our driver fitting tool. #Boom
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