Podcasts

The Pirate ShipShow EP. 67 – GBB Epic Is The NEW #1 Driver

epicotsen

By:
Jeff Newton

That’s right, GBB Epic Drivers were the #1 selling drivers at retail in the month of January (according to Golf Datatech statistics). And in today’s episode we touch on:

– How GBB Epic took over the #1 spot for woods and drivers
– How the sphere of influence has changed the way that we work
– Why an unusual marketing strategy was so impactful

**The PirateShip Show is a 3x weekly podcast series hosted by our SVP of Marketing, Harry Arnett, and CMP Correspondent, Amanda Balionis, and takes you inside the innovative world of the Callaway marketing team (AKA the Zoo Crew). You can expect special guests (i.e. Tour pros, members of the golf media) and/or a member of the Zoo Crew on each episode.

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POSTED IN Podcasts