Updates to our Privacy Notice have an Effective Date of December 5, 2024
This Topgolf Callaway Brands Privacy Notice applies to the websites, mobile applications, physical locations, and other features and services owned or operated by Topgolf Callaway Brands Corp.or one of its subsidiary or affiliated companies (collectively, "Topgolf Callaway Brands") that provide this Privacy Notice (collectively, the "Sites"). This Privacy Notice describes our data and privacy practices with regard to the Sites. We may combine data we collect online and offline.
Please take a moment to review this Privacy Notice. Please also review our Terms and Conditions, which govern your use of the Sites. Please note that certain features or services discussed in this Privacy Notice may not be offered on the Sites at any particular time. By using these Sites, you agree to the collection, disclosure, and use of your data as described in this Privacy Notice. If you do not agree with the terms of this Privacy Notice and the applicable Terms and Conditions, do not access or use the Sites or Topgolf Callaway Brands’ services or provide personal information to us.
This summary provides an overview of some important information regarding our collection, use, and sharing of data. PLEASE REVIEW OUR FULL PRIVACY NOTICE BEFORE USING OUR SITES.
We may collect personal information from you, which we primarily use in connection with your relationship with Topgolf Callaway Brands, your use of the Sites, processing your transactions, and sending you information from us or on behalf of certain third parties. We also automatically collect data through your use of the Sites, which may include data about your location. We may also collect data about you from third parties. Please review the "Personal, Sensitive, and Non-Personal Data We Collect and How We Use and Disclose It” section of this Privacy Notice for a full description of the data we collect and how we use that data. Remember that if you participate in community forums and similar features on the Sites, your data may be publicized.
We may share your data with our subsidiaries and affiliates, third party service providers, and other third parties for a variety of business purposes, including direct marketing purposes. For more details, please review the "Personal, Sensitive, and Non-Personal Data We Collect and How We Use and Disclose It” section below.
You have certain rights to control how we use your personal information, which are listed in the Your Choices section. Certain jurisdictions provide additional rights. Please see the Jurisdiction-Specific Rights section for additional rights you may have.
Topgolf Callaway Brands works with network advertisers, ad agencies, analytics providers, and other third-party vendors who may set and access their own tracking technologies (such as cookies and web beacons) and may otherwise collect or have access to data about you and your interactions with us. They may use that data to serve you targeted ads on our Sites and elsewhere online. We and our third-party partners may also use this data to enhance and personalize your user experience and to analyze, monitor, and improve the effectiveness of our products and services, communications, and customer service. For more information, including your opt-out choices, please review our Ad and Cookie Notice.
Data Collected Automatically
Device ID/Interaction Information
Precise and Approximate Location Data
Session Replay Technology
Data We Receive or Collect from Third Parties
In General
Send to a Friend Features and Data You Provide About Others
Fitbay Locations CCTV Camera Data Collection
Data You Provide Directly
Chat
Callaway Community Forums, User Content, and Private Messenger
Market Research Surveys
Employment Applications
Photos and Videos
Data We Disclose to Third Parties
Social Media Interactions
Third Parties Providing Services on Our Behalf
Topgolf Callaway Brands Family of Companies
Sweepstakes, Contests, Promotions
Business Transitions
Access Your Information/Data Portability
Delete Your Information
Correct Your Information
Opt-Out of Targeted Advertising
Opt-Out of Sales of Your Personal Information
Colorado, Connecticut, Utah, and Virginia
Nevada
California
We collect data from you directly, automatically when you visit the Sites through cookies and other technologies, and sometimes from third parties. Some of this data may be considered "personal information" or “personal data,” some of which may be considered “sensitive,” under various applicable laws. We consider data that identifies you as a specific, identified individual to be personal data (such as your name, phone number, email address, etc.), and we treat additional data, including IP addresses and cookie identifiers, as "personal data" where required by applicable law. If we combine data that we consider to be non-personal with personal data, we will treat that combined data as personal data under this Privacy Notice.
We may de-identify or pseudonymize personal data so that it is non-personal, such as by aggregating it or converting it to a code, sometimes using a function commonly known as a "hash." We maintain and use de-identified data without attempting to re-identify it, except where permitted by applicable law, such as to determine whether our de-identification processes satisfy legal requirements. We will treat de-identified or pseudonymized data as non-personal to the fullest extent allowed by applicable law.
The following chart sets out the category of personal data that we may collect (“Category”), the purposes for which the data may be collected (“A. Purposes”), the categories of third parties to whom the data may be disclosed for a business purpose (“B. Disclosed To”), and the categories of third parties to whom the data may be sold for monetary value or other valuable consideration or shared for cross context behavioral advertising/targeted advertising (“C. Sold To/Shared With”).
Please also see the “ Additional Details About Our Data Practices” section below the chart for additional information on certain types of personal data collection and use.
Contact Information: This may include your first and last name, phone numbers, email address, and billing and shipping addresses. This may also include your social media handle.
A. Purposes | (1) Provide You Services: To process transactions and fulfill your orders; provide the Sites to you and allow you to participate in the features our Sites offer, including to register and manage your account; respond to your inquiries and send you information you have requested or agreed to receive, such as newsletters; register and manage your loyalty account; send you transactional messages regarding your use of our Sites, purchases, and other account-related communications; administer your participation in sweepstakes and promotions; provide customer support; and send you product review, cart abandonment, and browse abandonment emails; |
B. Disclosed to: | (1) Other Users; |
C. Sold To/Shared With: | (1) Third Party Advertising and Analytics Providers; |
Payment Information: This may include your credit or debit card number, expiration date, and other payment data. Please note that we use third-party payment providers to process payments made to us. We do not retain any personally identifiable financial information, such as payment card number, that you provide these third-party payment providers in connection with payments. Rather, all such information is provided directly by you to our third-party payment providers. The payment provider’s use of your personal data is governed by their privacy notice.
A. Purposes | (1) Provide You Services: To process transactions and fulfill your orders; provide customer service, including to respond to and handle inquiries related to your order; |
B. Disclosed to: | (1) Order Fulfillment Vendors: Such as payment processors; |
C. Sold To/Shared With: | This category of data is not sold or shared for targeted advertising. |
Transaction Information: This may include data about the products and services you purchased and considered; your returns, exchanges, and cancellations; when you ordered or received the products and services; and sweepstake or contest participation.
A. Purposes | (1) Provide You Services: To process transactions and fulfill your orders; provide the Sites to you and allow you to participate in the features our Sites offer, including to register and manage your account; respond to your inquiries and send you information you have requested or agreed to receive, such as newsletters; register and manage your loyalty account; send you transactional messages regarding your use of our Sites, purchases, and other account-related communications; administer your participation in sweepstakes and promotions; provide customer support; send you product review, cart abandonment, and browse abandonment emails; |
B. Disclosed to: | (1) Third Party Advertising and Analytics Providers: Such as analytics companies, third party advertisers, and marketing agencies, including those who assist us with surveys and market or product research and development; (2) Third Party Business Partners: Unaffiliated parties that are joint marketing and licensing partners; (3) Data Brokers; (4) Technology Systems Service Providers: Such as webhosts, database hosts, cloud computing providers, software-as-a-service providers, and technology maintenance and repair vendors; (6) Social Media Platforms; (7) Sweepstakes/Contest Partners: Such as administrators, other prize providers, and prize fulfillment vendors; (8) Order Fulfillment Vendors: Such as payment processors, fulfillment centers, delivery services, order tracking vendors); (9) Communication Services Providers: Such as email delivery vendors; (10) Customer Service Providers: Such as call centers and live and automated chat vendors; (11) Government Agencies and Law Enforcement/Where Required by Law: Including third parties in connection with a court or other legal proceeding); (12) Topgolf Callaway Brands Family of Companies: See brands here; (11) Security Vendors; (12) Third parties in the course of a business transition; (13) Third parties to whom you agree or direct us to share your data; (14) Other service providers who use your data solely to provide services to us or to you |
C. Sold To/Shared With: | (1) Third Party Advertising and Analytics Providers; |
Device ID/Interaction Information : This may include details about the device you use the access the Sites, such as IP address, mobile device ID, other unique ID, device model, operating system version, device date and time, mobile network information, approximate location information, the site or advertisement that referred you to our Site.
A. Purposes | (1) Provide You Services: To process transactions and fulfill your orders; provide the Sites to you and allow you to participate in the features our Sites offer and navigate the Sites; respond to your inquiries and send you information you have requested or agreed to receive; administer your participation in sweepstakes and promotions; provide customer support; send you product review, cart abandonment and browse abandonment emails; |
B. Disclosed to: | (1) Third Party Advertising and Analytics Providers: Such as analytics companies, third party advertisers, and marketing agencies, including those who assist us with surveys and market or product research and development; (2) Social Media Platforms; (3) Data Brokers; (4) Technology Systems Service Providers: Such as webhosts, database hosts, cloud computing providers, software-as-a-service providers, and technology maintenance and repair vendors; (4) Communication Services Providers: Such as email delivery vendors; (5) Customer Service Providers: Such as call centers and live and automated chat vendors; (6) Government Agencies and Law Enforcement/Where Required by Law: Including third parties in connection with a court or other legal proceeding; (7) Topgolf Callaway Brands Family of Companies See brands here; (8) Security Vendors; (9) Third parties in the course of a business transition; (10) Third parties to whom you agree or direct us to share your data; (11) Other service providers who use your data solely to provide services to us or to you |
C. Sold To/Shared With: | (1) Third Party Advertising and Analytics Providers; |
Precise/Specific Location Information : Such as your longitude/latitude coordinates from a global positioning system (GPS).
A. Purposes | (1) Provide You Services: To locate a store near you and to locate products; process transactions and fulfill your orders; facilitate your access to the Sites; |
B. Disclosed to: | (1) Third Party Advertising and Analytics Partners: Such as analytics companies, third party advertisers, and marketing agencies, including those who assist us with surveys and market or product research and development; (2) Government Agencies and Law Enforcement/Where Required by Law; (3) Data Brokers; (4) Topgolf Callaway Brands Family of Companies: See brands here; (5) Technology Systems Service Providers (such as webhosts, database hosts, cloud computing providers; (5) Security Vendors; (6) Third parties in connection with a business transition; (7) Third parties to whom you agree or direct us to share your data; (8) Other service providers who solely use your data to provide services to us or to you. |
C. Sold To/Shared With: | (1) Third Party Advertising and Analytics Providers; |
User Account Information: This may include information such as username, password, security questions and answers, and settings.
A. Purposes | (1) Provide You Services: To register and manage your account, including your loyalty account; process transactions and fulfill your orders; provide the Sites to you and allow you to participate in the features our Sites offer; respond to your inquiries and send you information you have requested or agreed to receive, such as newsletters; administer your participation in sweepstakes and promotions; provide customer support); |
B. Disclosed to: | (1) Technology Systems Service Providers: Such as webhosts, database hosts, cloud computing providers); (2) Security Vendors; (3) Government Agencies and Law Enforcement/Where Required by Law (including third parties in connection with a court or other legal proceeding; (4) Topgolf Callaway Brands Family of Companies: See brands here; (5) Third parties in connection with a business transition; (6) Third parties to whom you agree or direct us to share your data; (7) Other service providers who solely use your data to provide services to us or to you. |
C. Sold To/Shared With: | This category of data is not sold or shared for targeted advertising. |
Information About Your Interests and Preferences: This may include information derived from interactions with the Sites, including your searches or your posts to a community forum; your participation in a market research request. This could include information about your lifestyle, golf game, and buying preferences.
A. Purposes | (1) Provide You Services: To register and manage your account, including your loyalty account; process transactions and fulfill your orders; provide the Sites to you and allow you to participate in the features our Sites offer; respond to your inquiries and send you information you have requested or agreed to receive, such as newsletters; administer your participation in sweepstakes and promotions; provide customer support; |
B. Disclosed to: | (1) Third Party Advertising and Analytics Partners: Such as analytics companies, third party advertisers, and marketing agencies, including those who assist us with surveys and market or product research and development; (2) Third Party Business Partners: Unaffiliated parties that are joint marketing and licensing partners; (3) Technology Systems Service Providers: Such as webhosts, database hosts, cloud computing providers, software-as-a-service providers, and technology maintenance and repair vendors; (4) Social Media Platforms; (5) Sweepstakes/Contest Partners: Such as administrators, other prize providers, and prize fulfillment vendors; (6) Government Agencies and Law Enforcement/Where Required by Law: Including third parties in connection with a court or other legal proceeding; (7) Topgolf Callaway Brands Family of Companies: See brands here; (8) Security Vendors; (9) Third parties in the course of a business transition; (10) Third parties to whom you agree or direct us to share your data; (11) Other service providers who use your data solely to provide services to us or to you. |
C. Sold To/Shared With: | (1) Third Party Advertising and Analytics Providers; |
Demographic Information: This may include your age, date of birth, sex and/or gender, zip code, income level.
A. Purposes | (1) Provide You Services: To process transactions and fulfill your orders; allow you to participate in the features our Sites offer, including to register and manage your account, including your loyalty account; respond to your inquiries and send you information you have requested or agreed to receive, such as newsletters; send you transactional messages regarding your use of our Sites, purchases, and other account-related communications; administer your participation in sweepstakes and promotions; provide customer support; |
B. Disclosed to: | (1) Third Party Advertising and Analytics Providers: Such as analytics companies, third party advertisers, and marketing agencies, including those who assist us with surveys and market or product research and development; (2) Third Party Business Partners: Unaffiliated parties that are joint marketing and licensing partners; (3) Technology Systems Service Providers: Such as webhosts, database hosts, cloud computing providers, software-as-a-service providers, and technology maintenance and repair vendors; (4) Data Brokers; (5) Social Media Platforms; (6) Sweepstakes/Contest Partners: Such as administrators, other prize providers, and prize fulfillment vendors; (8) Customer Service Providers: Such as call centers and live chat vendors; (9) Government Agencies and Law Enforcement/Where Required by Law: Including third parties in connection with a court or other legal proceeding; (10) Topgolf Callaway Brands Family of Companies: See brands here; (11) Security Vendors; (12) Third parties in the course of a business transition; (13) Third parties to whom you agree or direct us to share your data; (14) Other service providers who use your data solely to provide services to us or to you. |
C. Sold To/Shared With: | (1) Third Party Advertising and Analytics Providers; |
Government Identification: Such as your driver’s license or other government-issued ID, SSN, tax ID, passport number, TSA pre-check number, global entry number, and other identification necessary in the course of administering a sweepstakes/contest prize.
A. Purposes | (1) Administrative: To verify your identity; |
B. Disclosed to: | (1) Technology Systems Service Providers: Such as webhosts, database hosts, cloud computing providers, software-as-a-service providers, and technology maintenance and repair vendors; (2) Sweepstakes/Contest Partners: Such as administrators, other prize providers, and prize fulfillment vendors; (3) Government Agencies and Law Enforcement/Where Required by Law: Including third parties in connection with a court or other legal proceeding; (4) Topgolf Callaway Brands Family of Companies: See brands here; (5) Security Vendors; (6) Third parties in the course of a business transition; (7) Third parties to whom you agree or direct us to share your data; (8) Other service providers who use your data solely to provide services to us or to you. |
C. Sold To/Shared With: | This category of data is not sold or shared for targeted advertising. |
Educational Information : Such as your school name, degree, year of graduation.
A. Purposes | (1) Employment Related Purposes: To facilitate your job search; process your employment application; prepare related governmental and internal statistics reports; conduct diversity, equity, and inclusion analysis and reporting; |
B. Disclosed to: | (1) Technology Systems Service Providers: Such as webhosts, database hosts, cloud computing providers, software-as-a-service providers, and technology maintenance and repair vendors; (2) Government Agencies and Law Enforcement/Where Required by Law: Including third parties in connection with a court or other legal proceeding; (3) Topgolf Callaway Brands Family of Companies: See brands here; (4) Security Vendors; (5) Third parties in the course of a business transition; (6) Third parties to whom you agree or direct us to share your data; (7) Other service providers who use your data solely to provide services to us or to you |
C. Sold To/Shared With: | This category of data is not sold or shared for targeted advertising. |